On the Other Hand – Choice in a Complex World – Steven Fullmer

    Choice is always complex. Humans prefer simplicity, that more often leads to poor choice, limited planning, and rapid execution of poorly adopted results. We call for diversity, though operate in constrained polarity, isolation, and for rapid results without consideration to 200,000 years of human evolution and social psychology. We are never right OR wrong, we are always a blend of right AND wrong. We choose the present want over the long term need, we accommodate immediate demands over long term success. We act before we think. A better understanding of the human mechanism aids development of more successful strategies and processes – resulting in change that people both adopt and support sustainably.

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